What do you think is the most strenuous job as a marketer? Is it adopting the perfect marketing strategy or gaining the maximum reach? Adopting the right marketing strategy is the primary job of the marketer. But what about complying with the rules and regulations which govern the advertising industry? What are the many legal issues that confront marketers within today’s society? The advertising and sales industry needs to comply with a set of rules and regulations which sustain its operations.
Let us discuss some of the many legal issues that marketers face in everyday life.
- Intellectual Property Right Issues:
Intellectual Property Rights form a crucial part of the advertising campaign. The advertising campaign may include brand names, logos, domain names, website landing pages, slogans, and flyers. There arises a trademark issue while deciding on these requirements. The prime issue is the copyright issue. The owner of the original content holds patents and copyrights. Hence, while creating the marketing plan, the marketer must comply with all the Intellectual Property Right Issues; failing will land him in deep trouble.
- Set of Laws and Privacy Policy:
Most countries in the world require companies to inform people about their privacy policy. It may include notifying people before seeking their personal information and the appropriate usage of the data collected. There may be websites that use a person’s information to link with another website without informing him. Some countries have stringent laws to counter the violation of data; however, others offer relaxing policies. To avoid such problems, companies can adopt the clickwrap method. The clickwrap method is where the customer has to click on “I agree” after reading all the relevant information. It will help you gain consumer trust and follow considerable guidelines.
- Transparency:
Companies require effective marketing strategies to gain the maximum investment from the customers. For this, they need to provide detailed information about the company’s revenue and expenditure. Apart from that, the companies need to provide complete information about the products they are manufacturing; failing this will attract severe action. Thus, transparency is essential.
A perfect marketing campaign attracts a large audience. But, at the same time, it requires compliance with the many legal issues that confront marketers. The companies must ensure that no false information is given to customers and acknowledge the rules to avoid legal complications.
