T he guy who created a stellar CEO portfolio from scratch! “I started at Philips- working at the very grassroots level. My journey took me through Bausch & Lomb, Hanes, Lycra, Invista, and Opple” quoted Avinash Chandra, the Founder and CEO of Brandloom Consulting LLP. His urge to scout diverse prospects provoked him to create his entity, Brandloom, in 2015.
An elite professional with a core business sense drilled hard to make Brandloom India’s most popular digital marketing and branding agency. His zealous attitude makes him keep going, and as he quotes, “I can confidently say that we are just getting started!”
Countless hours of hard work and a vision towards digitalization helped this Avinash pioneer the holistic brand building approach. Brandloom joined hands with a host of Indian and International companies, well-established businesses, and even start-ups.
He added, “So, we keep investing in core areas, ensuring that our clients get all the necessary expertise and skill under one roof.”
The transition of this aspiring business leader is immensely path-breaking, and it motivates the upcoming enthusiasts in a unique manner. Brandloom started with simple content writing services, and they grew as a company together while exploring new learning dimensions.
“We offer a range of services like content marketing, social media marketing, web designing and development, SEO, graphic design, brand designing, brand positioning & conceptualizing, influencer marketing, and comprehensive business, branding, and marketing consulting services across all industries.”
Digital Dynamics are changing! So Are We!
Avinash Chandra has ample experience working with international clients, and despite facing obstacles during the pandemic, they continued to swing in with a better workforce across international boundaries.
He mentioned that “We are debuting in USA and UK, and plan to strengthen our business there.” Other revelations also opened up about his debut plan in the UK and USA to firm up the business knots. The founder and CEO of Brandloom also expressed extending his footprints in Delhi and Mumbai.
Avinash is a man of patience and perseverance, which helped him flow smoothly out even during the tough times of the pandemic. And he is humble enough to dedicate the credit to his clients to retain faith in his commitment despite multiple hurdles. Things got right for him with his unshakeable belief and led to successful endeavors.
The Digital and marketing sector is heading towards an incredible path, and the CEO renders the credit to his clients for the successful association.
He also expressed, “The market we are in and the world around us in general- are shaped by forces beyond our control. The best we can do is keep an eagle’s eye on the situation and stay prepared for the most likely scenarios in either direction.”
He further adds that staying updated about the latest technology has helped him make firm decisions in life and develop effective strategies. The art of updating skills and equipping the team with the power of knowledge supported BrandLoom in sustaining the cut-throat market competition with ease.
He further unleashes his ways to achieve competency by imparting constant learning, offering training opportunities, and abiding by core business ethics and values.
While asking about the ‘Secret Sauce’ to success, Avinash spoke about the 3-5 leadership principles that helped him execute the business operations with excellence.
First – “I have discovered that you must be prepared for conflict. It is inevitable, so hone your conflict resolution skills.”
Second- He suggested that the ideal way of resolving a conflict is being honest about it. A true leader always mentions the truth as facing the fact is the real way to go forward.
Third- He explained the fostering honesty and consistent growth is possible only through a hassle-free communication flow within the organization and beyond. Ensure that everyone is on the same page and you have a clear line of actions designated for everyone.
No success story is complete without failures!
The CEO of BrandLoom also mentioned the increasing costs related to sales processes and how low conversions were the biggest hurdle in their path. Hours of slogging, accepting work at low pay, and the verge of demoralization were a few things that kept them low all the while. However, he stood strong with the company’s ethics and picked clients only who would match the values of their entity.
He also gave a thumb rule for business success, ‘Paid Marketing.’ Initially, there was a lot of dependency on cold calling to get new clients for the business. As we switched to paid campaigns, better business scalability was achieved, and we managed to save a huge chunk of time and energy levels.
In his opinion about success, he stated, “Success is seeing your team genuinely smile on seeing you.”
He also stood firm with the concept of remote working, which helped them retain a better work-life balance. More and more people now prefer REMOTE work, he said.
Talking about his leadership styles, he chooses the word anti-micro management. He refrains from poking the employees now and then. Rather, he allows them to identify mistakes and rectify them independently. He always stands rock solid behind his team and acts as a driving force for the entire circle of employees.
CEO of Brandloom LLP expressed, “My vision is to craft seamless experiences for everyone in the digital age. I want to create future brands that will define how we experience the world around us and interact with it.”
Avinash holds impeccable negotiation skills, and he can stand rock-solid in deciding what’s best for the company’s growth. This means he has exceptional bargaining power both inside and outside the company.
Known as the cautious risk-taker, he does his homework in advance and gears up with proactive steps to achieve desirable goals in life!
